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The Project & our Staff

la società sas comunica che ha ricevuto l’intervento finanziario liquidato dalla Camera di Commercio di Firenze per la realizzazione del progetto

“Real taste of Tuscany Experiences: Autumn-Winter 2017-2018” con provvedimento dirigenziale

10.07.2018, n. 327 per complessivi € 10.000,00 


The Project and Our Staff



The RealTasteOfTuscany project was started to promote an exclusive network of select, high quality Tuscan products and producers from the various disciplines of art, wine, food, artisans, hospitality, nature, sports and events under one roof and one brand.


The interaction among professional partners from all the various aspects of the Tuscan experience makes for an overarching marketing effort that emphasizes the quality of their products and the quality of the region.

Another goal is to create an outlet for the many distinct areas within the region that each have their own clear characteristics, landscapes and specialties.

The careful examination and selection of each partner guarantees that the brand RealTasteofTuscany will be synonymous with the highest quality of products and services for end consumers.


The intention has always been for RealTasteOfTuscany to stress the content and its quality, non just thepresentation, giving equal weight to the voices of producers, professionals and clients.


The brand RealTasteOfTuscany is based on the collaboration and cooperation amongst producers and clients, and a guarantee that content is always up-to-date, useful, and easily accessible.

The portal includes content based on the territory (events, specialties, producers) as well as a social network connecting Tuscan businesses with end customers and each other.


Our staff, sourcing from both professional partners and fans, then share quality information on a frequent and consistent basis, creating an excellent resource for visitors that promotes quality operations in the area.


Giving even greater visibility to authentic Tuscan products, there is an e-commerce department, which manages their sale and distribution to final customers.


The project hinges on its editorial content and the many sections where clients can interact with producers.


REALTASTEOFTUSCANY.COM is a project of COMMUNICART.IT 2013 ( is a communications agency based in Florence that deals with promotion and marketing in Tuscany, market research efforts, sale of advertising space online, publishing of books and maps, online sales and shipping of electronic and physical editorial products, procurement services for Tuscan businesses of all types, as well as link sharing (partners are responsible for the management of their own external links). S.a.s. is not a travel agency and does not directly make reservations for tourist services. It is possible, however, to make reservations for such services and for rental properties listed here by going directly to our partners' own official websites, via links in the various partner pages and sections of our site.



Our Staff




Veronica Ficcarelli & di Founder

Veronica Ficcarelli is the owner and official founder of RealTasteofTuscany Network. Veronica is also the founder of COMMUNICART (, a marketing agency based in Florence that deals with the promotion of the Tuscan region, especially in the areas of hospitality, craftsmanship, cuisine and wine.


Communicart creates editorial products, Web portals, Guidebooks, Infomaps & Supermaps, both paper and digital, that highlight the strengths of our region, natural, artistic and culinary, plus all of the services and products offered by Tuscany's unique producers and operators.

After experience in advertising Veronica has devoted herself to creating a web portal specialised in the promotion of villas and prestigious properties for rent in Tuscany.

Her company COMMUNICART also provides location and production assistance services for advertising campaigns and film production with a Tuscan or Florentine setting.


In recent years the business has concentrated increasingly on the promotion of the "Tuscan product" with specialised editorial projects (the region narrated by the people who live here and know the area well - ‘the insider's point of view' ) and has published guide books and monographic maps with the intention of drawing attention to news, events, quality products and producers who are unknown to the wider public.


Many are the events organized in Tuscany thanks to the partnership with all the most important and unique Tuscan producers, always available to share with the clients their knowledge about their art. Unique events for small or big cerimonies, but also special events created and personalized for each client made by Tuscan doc real producers partner of our events!


That's how and why RealTasteofTuscany became a reality! The author lives between Florence and the Tuscan countryside, the real inspiration behind her career choices.

She does, however, get tempted by Mediterranean wind and seas when she has the chance to get away.




Rachel Mascetta e di


Rachel Mascetta, an American expat living is Milan and Rome, spent two years living and studying in Florence (for an M.A. in Italian with Middlebury College) and a year living and working in province of Siena at the magnificent property Borgo Finocchieto.

Her passion for food and wine led her to a crush internship at Sakonnet Vineyards in Rhode Island and later volunteer work with Slow Food in Florence.


She's always on the look out for wines and local specialties that she's yet to try, and lends her translating and editing skills (honed in large part while working for Women's Wear Daily in Milan) to the team at Real Taste of Tuscany.






Nicola Natalizio & Graphic Designer 




Francesco Nardi & Web Marketing Director
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